2020 | Dallas, TEXAS - USA | Branding, UX/UI, Packaging
Cope Group
Luxury Brand-Architecture featuring Orthodontics, Continuing Education and Digital Marketing.
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The mission was to structure the positioning of 4 brands (part of the same group) from different but overlapping faculties, and to design a visual identity in a brand-architecture system that could be replicated. Thus communicating the value proposition clearly and building the perception of luxury brands for the ideal clients of the COPE group.
Jason B. Cope, DDS, PhD, is a practicing orthodontist, teacher, publisher, inventor, and international speaker. After years of experience Dr. Cope combines his expertise in working with clear aligners in a brand of his own (Cope Crystal) teaching and mentoring other orthodontists to create their own clear aligners brands (Copesthetic CE) and providing digital structure to many more medical professionals to launch their own courses (Cope Experts).
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4 brands + 1 visual system = flexibility + familiarity.
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Copesthetic CE
Cope's Continuing Education Platform.
Copesthetic CE is the online environment where Dr. Jason Cope teach, mentor, and build a community.
For this brand we could design a Landing Page in which should be presented as an institutional website as well. Show their differentials, statistics, present the team, display their courses, show social proof and create the opportunity for contact. The objective for this website is also to set the high quality standards for all the products CopestheticCE offers.
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Cope Crystal
Cope's Clear Aligners Brand.
Cope Crystal is Dr. Cope's brand crafted manually in-house specifically for Cope Ortho's patients.
For this brand we could design packaging and also a Landing Page in which should be presented the differentials, of the product, the process of craft, show social proof and create the opportunity for contact. The objective for this website is also to show how an in-house clear aligner brand can be achieved with high quality standards.
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Cope Ortho
Cope's Orthodontic Office
When Dr. Cope and his Award-Winning interior designer projected the space, their vision was to create an elegant Texas Ranch atmosphere that felt more like relaxing weekend getaway than an orthodontic appointment.
“I wanted the office to be unique and different than most sterile-looking dental offices. I wanted to create a space with character that felt like a retreat, where patients could decompress and escape from everyday stress. Every detail was carefully thought out to make our patients feel comfortable and relaxed.” explains Dr. Cope.
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Cope Experts
Cope's Digital Marketing Agency
Being able to create an online course, building a community and founding a continuing education platform brought to Cope the expertise to launch talents in the medical field.
Everything that Copesthetic CE does to build their courses is available for contracting.
"I recommend Palma Studio with my eyes closed. Matheus has an incredible vision and works to a unique standard of quality. Palma Studio was able to accurately capture our vision and values in our brands. The results went far beyond our expectations. All work was done with extreme attention to detail and patience with our needs and queries. Matheus and team are always very attentive and flexible, always available and easy to communicate." Laura Cope, DDS, MS - CMO@Cope Group
Thank you :)
